Jun, 2013

Every knows business cards are important and want their business cards well printed. But how? There are many tips.

Business Card Basics

Are you wasting your most versatile marketing tool? Whether you conduct business on-line or off, there’s probably not another weapon in your marketing arsenal that’s as affordable, as portable, as versatile, and as readily accepted worldwide as the humble business card.

Business cards are much more than a convenient means to leave contact information. Today, a business card can be an ad … a mini-brochure … a coupon … a discount card … even a phone card or CD-rom presentation. Very often, your business card determines what (if anything) that your prospect remembers about you after your initial meeting.

First and foremost, your card must be legible (try not to go smaller than 10-point type for your primary information). The most common mistake in business card design is overcrowding.

Remember, the truly ESSENTIAL information on any card is your name, your company name, and your primary phone number (which should be in bold text, if other numbers are on the card.) Include your email address and website URL if you can, but remember, a card that’s too crowded won’t be kept or read.

Business card design is a more individual concern, but using color on your cards is probably the single biggest way to make it stand out. (The vast majority of business cards — more than 90% — are printed in black ink on white card stock.) Full color cards are extremely affordable these days, yet unusual enough to attract attention.

However, what you do with a business card (yours as well as others) has far more to do with the sales you generate than your card design. Offering your card with both hands, for example, is a simple, no-cost strategy that still creates an enormous psychological impact.

Consider exchanging cards with like-minded entrepreneurs through business networking groups. Introduce yourself with your card. Include your card with all correspondence. Sign your name (or a brief message) on the card. Tuck your card into related books at the library. Actively seek out ways to use your cards.

When you receive cards, too, always treat them with respect (how would you feel about doing business with someone who didn’t even glance at your card, but just crammed it into their pants pocket?)

Jot notes on the back of cards you’re given, such as date, event, common interests, physical characteristics of the giver, type of information you need to send, and so on.

Develop a system for carrying and collecting business cards, and file them the way you remember them (by company name, person’s name, or industry.)

Then, follow up and stay in touch. You’ll reap the rewards.

Every knows business cards are important and want their business cards well printed. But how? There are many tips.

Prospecting With Business Cards

What has your business card done for you lately?

Success in business often depends heavily on a steady stream of new contacts. Business cards are affordable, portable and readily accepted worldwide. People you meet may or may not be ready to accept an audio or videotape from you about your opportunity, but they’ll likely accept a business card. If you’re using your cards merely as a convenient way to leave your name and contact information with a prospect (or if you’re not using them at all) you’re wasting what is arguably the most versatile weapon in your marketing arsenal.

Today, a business card can be an ad … a mini-brochure … a coupon … a discount card … even a phone card or CD-rom presentation. Very often, your business card will determine what your prospect remembers about you after your initial meeting … or if your prospect remembers you at all!

Your business card should be legible, informative, attractive, and memorable, and reflect your unique business identity and purpose. Is your card poorly designed, hard to read, or just plain boring? Has it been a while since you’ve handed one out? You may want to pull out your own card now, and examine it critically as you read this article.

Maximizing the functionality of your business card begins at the design stage, and any reputable printer you contact should be able to guide you about the “basics” (card stock, style, type size, color, and fonts). Your business card, first and foremost, must be legible, with easy-to-read fonts in a size large enough (not less than 10-point) for the “bifocal crowd” to read. When designating your contact information, include your fax number, email address and web URL, if appropriate. However, be careful about overcrowding your card, which is the most common mistake people make. The truly essential information is your name, company name, and your phone number (which should be in bold text, if there are other numbers on the card.)

Note: You might want to consider creating a business card that does NOT include your company name, or any indication that you’re in MLM. As you well know, many prospects are initially wary of this industry.

Many of the other attention-getting ways to put your business card to work, too, begin at the design stage. This is where you can add color, modify the shape, print on the back of the card and use humor to make your cards more memorable. Ask your printer about printing vertically, adding a photo of you (or your product), or printing complementary information on the back of your card (your USP, guarantee, a testimonial or two, meeting times/locations, et cetera). A very effective strategy is to use fold-over cards to create mini-brochures. You put your customary contact information on the front and back of the folded card, and use the inside to describe your products and primary benefits.

Designing a completely new and improved business card, however, is not always possible. Many network marketers are restricted to the use of company-designed cards, or simply cannot afford to replace their existing card supply. Fortunately, the way you present your business card has far more to do with the sales you generate than the card design itself. Offering your card with both hands, for example, is a simple, no-cost strategy that still creates an enormous psychological impact.

You’ll find there are literally dozens of ways to prospect with your business cards, if you remain alert to the possibilities. Of course, not all of them are appropriate for every person, every business, or every situation. (Very few people are more annoying, for example, than the pushy fellow who thrusts his card in your face while you’re eating.) Here are a few ideas to get you started:

Consider exchanging cards with like-minded entrepreneurs through business networking groups. (Not sure how to start one? Craig Tucker and Tom Schreiter describe how to operate a breakfast club in their product, available from Upline.)

Introduce yourself with your card. Hand your card to the receptionist at the doctor’s office, the hostess at the restaurant, or the technician at the auto repair shop.

Include your card with all correspondence. Enclose your card when you return rented goods … everything from tools to videotapes to automobiles (especially if it’s a luxury model!)

Sign your name or write a brief message (“Nice to meet you!” or “Best wishes!”) on the front of your card. Turn your card into a coupon by writing “10% off” or “Free money-making report!” or something similar on it and redeem it upon presentation. In fact, anything you can do to personalize your card is beneficial.

Even if you haven’t printed cards with information on the back, you can do so later by using address labels (the 1” by 2 5/8” size works well). You can use the label to generate interest (e.g. “I believe you have what it takes to succeed in my business. When you’re ready to make a career change, call me at this toll-free number.”)

If you can’t seem to find a suitable moment to give your card to someone you feel could be a great prospect, ask for his or her card. (In fact, ask for two or three. Tell them you want extras to distribute to people you know.) Odds are, they’ll ask for your card in return.

In addition, what you do with cards you receive from others will also greatly influence your success. How would you feel about doing business with someone who didn’t even glance at your card, but just crammed it into their pants pocket or crowded purse? Here are some tips on what to do with the cards you get:

Treat them with respect. Take a second look at them and put them away carefully in an attractive holder.

Jot notes on the back of cards you’re given, such as date, event, common interests, physical characteristics of the giver, type of information you need to send, and so on. Do this right away, before you forget. (When you want to be discreet about writing notes on the back of newly acquired business cards, excuse yourself to go to the restroom. Lock yourself in a stall and write!)

Rate prospects “A”, “B” or “C”, with “A” being a hot prospect and “C” a lukewarm lead. Write the rating on the back of their card.

Develop a system for carrying and collecting business cards, and file them the way you remember them (by company name, person’s name, or industry.)

Create goodwill by keeping a supply of your best customer’s and associate’s cards. Attach a label to the back that reads “Referred by (your name/your company).” Give them to likely customers. They’ll appreciate the referral, and you’ll be remembered as a friendly and helpful contact … the type of person they’d want to be in business with.

Business card printing is always popular. Because business cards are the most popular marketing tool of small business, and it’s no wonder – they’re portable, affordable, versatile and people actually expect you to use them!  Yet more than 90% of business cards wind up in the trash the day they’re received.  What a waste!

So how do you get a distinctive, memorable business card printed for you – find a business card design that doesn’t cost a fortune and yet won’t get thrown away?

Business card design and printing is more than just the look of the card, although that’s important – it includes the text on the card as well.  And to get the most mileage from business cards, you should also design them with marketing in mind.

Need to find a good business card printer?

hichinaprinting.com is one of the best printers. We have the best designer group, can make your thoughts bacome pictures, and we have the best machines can print beautiful cards as pictures, and we have best service.

Waterless and the Environment

We know that conventional printing is degrading our environment around the world. In an era when we are all concerned with clean air, a clean and adequate water supply, forest conservation and safe working conditions, the paper and printing industry has been specifically called out for its negative impact on some parts of the world.

Waterless printers, however, are winning national and international environmental awards in recognition of their high environmental standards. Many have received ISO 14001 certification for their environmental management programs.

VOC-less Printing Milestone
A major advantage of waterless printing is the elimination of volatile organic compounds (VOCs) from the printing process. VOCs are a major pollutant; some have been linked to the deterioration of the earth’s protective ozone layer and, consequently, to global warming.

The invention of water-washable inks has allowed the waterless pressroom to be virtually VOC-free. This revolutionary ink technology eliminates the need for solvent-based press and blanket wash solutions, which typically account for a large portion of a printer’s VOC output. The press wash solution is 93 percent water and 7 percent mild surfactant (soap), with the ultimate goal of a 100 percent water-washable product.

Water-washable inks also have economic implications for some printers, as the elimination of pressroom VOCs may result in expansion opportunities that were previously limited due to emission restrictions.

Water Conservation
In 1995, 92 percent of the global population had a sufficient supply of water. If the world continues to consume water at its current rate, however, it is projected that water sufficiency will be only 58 percent by 2050. Some believe that nations will go to war over water supplies within the next two decades.

Waterless printers have been able to dramatically reduce water consumption. For example, a printer in Switzerland, operating one of the world’s first waterless web presses, eliminated the use of approximately 250,000 liters (about 66,000 gallons) of water in one year. That water would normally have come from a nearby lake, which is a source of drinking water for tens of thousands of people.

Forest Conservation
The pulp and paper industry, which supplies the printing industry, uses a large portion of all the trees logged, about 30 percent. For example, it takes 17 pulpwood, market-sized trees to make a ton (907 kg) of paper. That’s barely enough to provide a daily newspaper to 20 people for a year. Besides depleting the supply of trees, deforestation destroys the natural habitats of countless animals and plants, one of which may hold the secret to curing cancer.

Waterless presses are much more efficient in paper use than conventional printing. They come up to color and register much faster, and hold those consistently throughout the press run, meaning that they save paper – savings of up to 40 percent have been reported. In addition to saving trees, this represents a significant economic benefit in manufacturing and paper cost savings.

Cleaner Environment, Better Health for Printers
Those working as printers inhale organic solvents all day long. As reported in the November/December 1998 premier issue of the Environmental Print Journal, the undisputed effects of occupational exposure to organic solvents include damage to liver, kidneys and lungs, degreasing of the skin and dermatitis, mild and reversible effects on the nervous system and more severe effects from large acute exposure. Exposure is highest when printers clean the printing machines with highly volatile organic solvents and that exposure increases where alcohol dampening is used.

In waterless printing, the removal of dampening from the press and the elimination of the toxic substances found in blanket wash solutions greatly reduces printers’ expose, while at the same time easing the burden on our air, soil and water.

Printing a brochure is one thing everyone is able to do today with all of the countless brochure producing software out there on the Web. People that don’t have enough time or even the desire of creating their very own brochures may always use a printing company that offers brochure printing, as well as postcard printing and greeting card printing, that can be found both offline and online at an affordable price. Having said that, it’s these essential tips to develop a high quality brochure that need to be taken into account when coming up with a brochure.

1. Prior to printing your brochure, gather and analyze other brochures distributed in your area. Uncover precisely what causes a particular style and design to be more captivating than the others. By thoroughly researching other designs, it is possible to acquire your own feeling of excellent design so that you can come up with an attractive brochure. Upon having a concept of exactly what the brochure ought to look like, you must determine which type of people that you intend to distribute your brochure to once it is printed. Pick a typeface that is most suitable for the style you want, such as a professional, funny or informal one, along with maintaining a straightforward message. Avoid using more than two fonts in the brochure as this tends to distract readers from grasping the core subject matter.

2. Determine which details are essential and organize it according to its value. Produce several drafts of the brochure layout until you can completely visualize where all of the information will be placed. Use design elements like boxes only when highlighting the most important content so that it is easy to follow. Have a friend or fellow employee take a look at your draft concept and ask them if it appears to flow in a logical order that is easy to follow along. You can even ask them what was the main message they extracted from the brochure to ensure you have a proper layout.

3. When designing and printing a brochure it is common to feel the desire to make use of the page and fill up the entire space, however it is best to avoid doing so. When you leave empty space on the page and maintain a simple layout it helps deliver the message to the reader without any confusion. Pictures and graphics are useful, but too many will make the brochure look messy as well as distract the reader from the main purpose.

4. You will find a huge selection of colors available for brochure printing, but the best performing brochures are almost always designed in just one or two colors. Occasionally, grayscale brochures end up being far more stunning than colored brochures. Do not forget that the expense of printing must be evaluated when selecting colors for your brochure. More colors usually means a higher printing cost, but at the same time if your brochure is in need of many colors to generate results and improve your business then avoid trying to cut the costs here. After deciding on the colors, you will need to choose the type of paper for your brochure. Paper is also available in many different colors, dimensions and materials. If you are trying to go green in your business or organization then you may look at using recycled paper. Recycled paper is an ideal way to cut down on the amount of natural resources you use and it’s also a wonderful way to promote yourself these days as more and more people are becoming environmentally conscious. Use recycled paper when doing brochure printing, postcard printing or greeting card printing, and you will certainly stand out with your audience.

5. Upon finishing the design and picking the typeface and paper for your brochure, you must always proofread and analyze your brochure. Go through it quite a few times prior to getting it printed because once it is printed you won’t be able to fix any mistakes you might catch afterwards. As mentioned earlier, it is a good idea to have another person you trust to critically evaluate the final layout and provide their honest opinion. After you have rigorously review the brochure and feel content, then contact the printing company and begin having it printed.

Keep these points in mind when creating the perfect brochure design and you too will have an effective brochure that produces action, brings results and drastically improves your business or organization.

Chirstmas, Hannakha, Thanksgiving, Valentine’s Day – You’ll find a unique, selection of origianlly designed holiday cards printed by hichinaprinting.com. Shop all year round for cards that express your style and ideas.

Christmas or Christmas day is the most important festival, why don’t you make some special Christmas present for your family and friends? hichinaprinting.com prints the most beautiful Christmas cards, and you can also customize your own Christmas cards. One of your photoes, something you draw, something you design, or just something in your head. Tell us, our designer group will make your thought become pictures, and our factory will print it as you want, then you will have the most special cards in the world.

For other festivals, have anything on your mind? Connect us.

In a newly eco-conscious printing business world, an environmentally friendly image can make the difference between profit and loss. One of the quickest and most effective ways to let your customers know your business is environmentally friendly is using an eco-friendly printer for your marketing materials, especially for brochure printing.

Being environmentally conscious as a printing business has become a mark of a forward thinking, responsible and profitable businesses. Besides helping the environment, using eco-friendly brochures is a cost effective, efficient way for new businesses to attract consumers with their environmentally friendly image, or for old businesses to update and improve their image.

It only takes something as small as a tiny icon on the back of your brochure printing to give consumers the impression of an eco-friendly business. Many images, such as the ubiquitous recycling label or the tree shaped “post consumer waste” label are commonly recognized and are the fastest way to promote an environmentally friendly image. Since people tend to hang onto brochures anyway, it is easy to capitalize on that image by putting a note on the back asking consumers to recycle their brochure when they are finished with it, or making it out of a material that is easily reusable for another purpose.

Eco-friendly materials have come along way from simple recycled paper. Rather than simply relying on color printing to grab consumers’ attention, why not use a more visually and tactilely attractive material? Many higher end eco-friendly printing shops can provide paper made out of materials as exotic as banana plants, coffee, or even rocks. Using such an unusual material for brochure printing can be really eye catching to consumers and opens up the door for very creative marketing that sticks with customers.

Even more traditional brochures can still promote an eco-friendly image by using environmentally friendly inks. Made of sustainable materials like corn and soy, these inks provide the same quality of color printing as traditional inks, and can be a subtle, but effective way to include an environmentally friendly aspect to your marketing. In the long run, using eco-friendly inks or an eco-friendly printer can even save money, as the ink cartridges are refillable and reusable.

With all the benefits of traditional brochure marketing, eco-friendly brochures are a clearly effective marketing tool. While still affordable for companies, eco-friendly brochures are not only an attractive way of marketing, but also give consumers more confidence in your company.

Do you want someone help you for your all printing needs? Do you need someone help expressing yourself?

hichinaprinting.com has a complete in-house graphic design team that can help you create impressive and professional graphic materials for printing. From personalized stationery to corporate identity, our staff has the expertise and know-how to insure your satisfaction. Plus, having our state-of-the-art production facility on the premises and carrying a full selection of the finest papers, guarantees that every job gets our full attention from concept to delivery!

Call us for more printing and designing details.

Ever picked up a copy of one of those “Best of Business Card Design and Printing” books? The ones filled with glossy photos of business cards made of “special materials” using “innovative printing techniques”? While I admit it can be fun – and occasionally instructive – to peruse these award-winning business card designs, I think these books often confuse more business owners than they help.


By fostering the notion that a business card printing has to be radically different, trendy and expensive to be effective.

It’s time to get real!

“Cool” doesn’t sell your product. “Trendy” doesn’t pay the bills. And “Wow, what a great card!” is flattering, but hardly an income guarantee. Ever seen one of those expensive Super Bowl TV ads, where afterwards you can remember the commercial but haven’t the foggiest idea what product it was promoting?

Same principle. Business card printing can be a masterpiece of graphic design and do you absolutely no good as far as convincing someone you just met to give you a call, visit your website or drop by your store.

The truth is that a fairly ordinary business card printing can be an extraordinary marketing tool, if used wisely.

Each of the standard formats for printing was designed to fulfill a certain need and has unique advantages in certain conditions and workflows.

TIFF (Tagged Image File Format)

TIFF is an industry standard designed for the handling of raster or bitmapped images. It can save black-and-white (1-bit), grayscale, index color (256 color), RGB, LAB, and CMYK images. It supports 8 bits/channel and 16 bits/channel files, and various forms of compression. Saving in TIFF means that you can save or embed an ICC color space profile in the file, making it the format of choice in a colormanaged workflow. In other words, just about any application that can read bitmapped art will open TIFF files. The attractive aspect of TIFF files is that once placed in a program, you can edit, scale, and manipulate all aspects of the artwork!

A CMYK TIFF file will often print faster than another format because of the way the image data is sent to the printer. TIFFs offer a variety of file compression options, including the excellent “lossless” (nondegrading to image quality) LZW compression. Photoshop users can also compress files using lossless ZIP compression, and for higher compression rates and more compact file sizes they can choose “lossy” (degrading to image quality) JPEG compression.

In Photoshop CS, the TIFF format will save layers, adjustment layers, and spot colors, though at present these files can be read by very few applications. If you encounter a problem opening a Photoshop TIFF file in a layout program, you’ll need to reopen the file in Photoshop. Choose Save As from the File Menu, check Save: As a Copy, then uncheck any checked boxes pertaining to Alpha Channels, Layers, Annotations, and Spot Colors. Choose TIFF and click Save.