Apr, 2013

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Business card printing will help a lot in many ways. Have you just started a new business? Are you ordering your first set of printed business stationary? Or perhaps you have been running your company for a while now and are looking to order further supplies of printed stationery? Regardless, it is well worth spending some time thinking about the design of your business card printing.

Generally, business cards are the first thing that you give to a potential client and are really the item that portrays your business to them the most, other than yourself of course. This is why it is so important to ensure your business card printing is as memorable as possible.

Depending on what sort of business you have will have an impact on the type of business card you design and printed but there are an awful lot of people who just think that business cards should have the company name on one side and the contact details on the other. They couldn’t be more wrong.

You can choose between having both sides printed with the brand colour on, and the company logo or brand on one or both sides. You obviously will want contact details on your card and again these can be on one side or both and the style of font will have a big impact.

There are business cards out there that have a ‘hand drawn’ style for the contact names and numbers. This gives the card a really modern style, ideal if your company is media or graphic related. In fact there are business cards out there, which have coffee stains printed on the written side, giving a laid back look but one that will certainly get people talking.

If you want a more traditional look on your cards but want them to look unique, then think about textured business cards (Spot UV is a big trend currently). This will give the card more depth and also make it more memorable to the clients. A good example of this is a hairdressing company who have had their cards done with a textured print that looks like real hair. It is certainly memorable and also unique to their business.

In terms of ‘Spot UV’ – this gives the card a shiny look, almost reflective. This can be used to highlight your logo or the company name and the effect looks, and feels really good.

So as you can see, there are many things that it is wise to think about before having your business cards printed. Remember, they are normally the part of your business that gets given out and seen the most, so it is well worth giving the design and feel of them the same amount of thought as you did when you were thinking about your company name and brand.

Consider for a moment how different the printing industry is today compared to ten years ago. Few could have foreseen the remarkable depth and breadth of change the industry has experienced over the past decade. Now cast an eye to the future. In what ways and to what extent will the industry continue to evolve over the next ten years? What specific areas will experience growth? Which will suffer or cease to exist? What new technologies will emerge? Will the lines between services&ndashincluding creative, prepress, photography, and printing to blur? Nevertheless, with the continued progress that the printing industry is experiencing, digital printing is one of the technologies that keep on improving.

By and large, digital printing has progressed with leaps and bounds in recent history. Technology has improved a lot over the years and has become more affordable. With this improvement in technology comes digital printing. Digital printing is the term used to describe the new way of printing that compliments traditional and modern offset printing. Technically speaking, switching to digital printing is not necessarily an easy undertaking. While it is no longer as difficult and frustrating as it used to be, there are still some important decisions to make and it can be daunting without some knowledge of the issues.

But why has this printing technique become popular? There are basically three reasons. First, customers these days are ordering less and less quantities. Information nowadays needs to be changed constantly. More and more obsolescence in printed products and in printed inventory are thrown away. This has led to print users reducing quantities ordered so they can choose to change or update information as needed.

Second, businesses oftentimes need materials right away. They require on demand printing and have the right quantity of supply when needed. Because of the reduction in the production steps from offset printing, digital printing can produce materials a lot quicker. This can be attributed to the ink being dry enough to be folded or cut as it comes off the press.

Lastly, creating a good impression is important for most businesses. One to one marketing is where the image or text changes from impression to impression. This is still a growing market up till now. When you are able to project a good image in your marketing materials you can perhaps easily transform prospects into serious customers.

Aside from these reasons, there are still other driving forces that encourage businesses to use digital printing. But these three reasons seem to be the main driving force

Print on demand is a new way printing technology that makes the production of a certain very low print runs possible. The ultimate in print on demand is the production of one copy at a time. This is only possible using new digital printing techniques. Unlike the so called short run printing, it defines traditional printing in small numbers for a very limited stockholding; while on demand printing enables the printing as a specific response to a customer order, thus, on demand prints will never go into stock.

As a formal definition of print on demand and short run printing is that print on demand is a fairly recent technology that uses digital printing techniques to produce standard print books in a rapid and cost-effective process. While short run printing is a traditional way of printing for just what its name imply – a short print run. It means that in traditional printing, the more quantity you print in one run, the cheaper the cost of each unit.

The advantage and disadvantage of print on demand: The main advantage of print on demand is that the cost of printing does not occur first. Therefore, the initial cost of inventory is only the cost of setting up the digital files to print the book when an order occurs. One disadvantage is that it takes a very large investment to control quality and to manage the flow of books printed one copy at a time. A second disadvantage is that bookstores and wholesalers do not order stock of books printed one at a time. Therefore such books are always “special order”, which diminishes sales. Higher unit production costs, compared with offset, can also make it difficult to give a book an attractive retail price.

Also short run printing has its own advantage and disadvantage: One advantage is that its better quality control and potentially lower unit cost, compared to print on demand. Another is that it allows production of stock for wholesalers and retailers to order, which they do. Its disadvantages: short run printing does not totally eliminate warehousing and inventory costs as one off print on demand does.

The best use of the print on demand is from the point of converting thousands of titles to one at a time print on demand availability, increasing sales and reducing warehousing costs. While short run printing is best used

a) when the title is expected to sell more than 100 but fewer than 1,000 copies per year

b) when the publisher wishes to minimize the initial investment in a title, but wishes to sell through bookstores. According to statistics, small publishers release about 50,000 new titles per year. The average number of copies printed is 3,800; the average life of the book is nine years, or 420 sold per year. For many of these 50,000 titles short run is optimum because of the savings in initial printing costs and storage costs&ndashespecially considering that if demand actually justifies it, the publisher can switch from short run to offset at any time.

Currently, the print on demand service has changed the economics of small quantity printing, making it possible for books with low and uncertain demand to be profitably produced. This makes it easy and simple to produce books one or two at a time or in small lots, rather than in larger print runs of several hundred or several thousand.

However, aside from its good intention service, there are criticisms against this print on demand service that is offered by some print on demand publishers. Some of the reasons are:
Inadequate selectivity

Inadequate editing

High cover prices

Short discounts

Minimal marketing and distribution

Other nonstandard practices

As we all know not all print on demand publisher utilizes these practices. But sad to say, there is still a great number of printing companies who does these practice. Together with the aggressive policies and poor quality offerings of print on demand service of some providers, this has tainted print on demand in general. That’s why many booksellers, reviewers, and readers are disturbed of these principles, even if the publisher is entirely professional.

This print on demand stigma is the reason why some people think, that before signing a contract with a print on demand publisher, they need to carefully weight their options because it can make marketing extremely difficult.

If you are a new writer that is trying to establish a career, a print on demand service is perhaps not a good choice for you. As noted above, it’s widely associated with vanity publishing; it’s not likely a book published this way will be considered a professional credit. Nor is publishing with a printing on demand service likely, as some authors hope, to provide a stepping stone to conventional publication.

As stated above, not all print on demand publisher is utilizing the above statement practices. There are also more printing companies that are offering a true print on demand service. The only thing you must do is to be very careful in choosing the right printing company. Here is some list of tips to help you evaluate your selected printing company that offers a print on demand service.

First is to check if there is a fee. Many companies can’t afford to pay advances, but they don’t ask for money. A fee, no matter where you encounter it in the publishing process, is a sign of a vanity operation, or of a publishing service.

Second, is there an advance? An advance, even of just a few hundred dollars, is a sign of a professional operation.

Third, check how long has the publisher been in business, and has it actually published any books?

Are the books professionally-produced and of good physical quality?

Is the pricing reasonable?

Does the publisher accept returns?

Are the books reviewed in professional venues

Is there bookstore presence?

Can you order the publisher’s books in a bricks-and-mortar bookstore?

What’s the focus of the publisher’s website?

Is the contract standard?

Is the publisher forthcoming?

If the publisher you choose refuses to answer the stated above information, you know now that is a publisher to avoid. Be wise!

If your boss required you to do a task to provide him a good poster, poster printing technology using inkjet poster printing service will likely fulfill the cost expatiation of your boss. This poster printing technology provided by inkjet printing is built for the short run and uses a continuous roll form of paper. You can benefit from both the smaller poster printing sizes and mural size, depending on the inkjet poster printing machine utilized.

In today’s world of the commercial printer, the standard large size of a poster is 24 x 36″ and is printed on a 27 x 40″ or 28 x 41″ offset press. For a bit more money in paper, your project can go to 25 x 38″, OR 27 X 39.75″ or more, depending on the printing company used. There are many printing companies available that can print super sized ones, like the printing company who did in the old days of the Hollywood movie studios.

In today’s industry, sizes of approximately 30 x 60″ or 40 x 70″ can be done, but this is not the primary function of these printing companies. These presses are not generally used for this but used for litho sheets, which is a label type stock that laminates to board stock or corrugated stock of various types for packaging and boxes. Generally, as a result, you will find that once you get to these sizes, your cost will be anywhere from 3-5 times the cost of on a commercial 40″ press.

With inkjet printing service becoming more rampant in the printing industry, there are many printing companies that offer a high quality inkjet printing service using the latest machinery that deliver high resolution prints. These printing companies can also offer a lamination or varnish top coating service to increase the product life for indoor or outdoor applications. Maximum production width is 2.30 M.

Several printing companies that are express inkjet printing service combines quality and the speed required by customers who already have ready to print, color calibrated files. Whether you are an artist or photographer, you will be delighted at seeing the quality of inkjet prints.

Nowadays, there are more professional inkjet printing services that are available in the printing business. Some of them combine the concerns and tastes of their clients with their own technical expertise and industry knowledge to produce a final product unsurpassed in quality because they believe that “business model is based upon working with clients at a personal level.

Full-Color Custom Business Card Printing

For full-color custom business card printing, your budget should never force you to decide how many colors you can afford on your custom business cards. Discount business card printing includes full-color printing to maximize their impact. In addition to custom full color business cards, you can also purchase your holiday cards and match them to your business cards. If you are looking for a great present to go along with your holiday cards, try making a personalized Photo book or Gift certificates.

Custom Business Card Printing for Your Small Business

Our proprietary technology means that we can print business cards in small quantities and still offer you the best value anywhere. Historically, business card printing and design have been a hands-on, laborious process for both the supplier and the customer. Vistaprint has not only fully automated the manufacturing of online business card printing, but also the manner in which cheap business card printing orders are created and submitted. We incur lower costs, which mean our customers enjoy lower prices for higher quality business card printing services.

Full-Color Custom Business Card Printing

For full-color custom business card printing, your budget should never force you to decide how many colors you can afford on your custom business cards. Discount business card printing includes full-color printing to maximize their impact. In addition to custom full color business cards, you can also purchase your holiday cards and match them to your business cards. If you are looking for a great present to go along with your holiday cards, try making a personalized Photo book or Gift certificates.

Custom Business Card Printing for Your Small Business

Our proprietary technology means that we can print business cards in small quantities and still offer you the best value anywhere. Historically, business card printing and design have been a hands-on, laborious process for both the supplier and the customer. Vistaprint has not only fully automated the manufacturing of online business card printing, but also the manner in which cheap business card printing orders are created and submitted. We incur lower costs, which mean our customers enjoy lower prices for higher quality business card printing services.

Custom rack card printing is extremely affordable and allows your business to quickly gain the attention of someone who may be interested in your product, service or attraction. Rack cards are excellent marketing tools for businesses generally associated with the tourism industry. Custom rack cards are frequently displayed in restaurants, hotels, airports, casinos, welcome centers, information centers and many other attractions where people gather.

Whether your are a local chamber of commerce selling your city, a zoo or theme park, or just a local business marketing your services, rack card printing is a great way to market to the masses. Grab their attention with amazing graphic design and bright, clear images on your next rack card printing project.

Don’t settle for cheap postcard printing any longer. Grab your customers’ attention and make a lasting impression with full-color postcard printing. Printing postcards is an efficient way to reach existing and potential customers and inform them of new products and services. High-quality, custom postcards are great for promoting an upcoming event or special and make great reminders for clients about meetings or appointments.

HiChinaPrinting.com is the leader in online postcard printing and understands the importance of producing quality postcards in a timely manner and at affordable rates. Unlike other online printers who only offer postcard printing in certain sizes, we can print any custom size postcard you want. For a completely unique post card, we can add spot color, varnishes, custom die-cuts, foil stamping and embossing.

As the leader in printing discount postcards, we offer a number of services to help you create and deliver the perfect personalized postcard. Our team of graphic artists can assist in putting the final touches on your design, or create an original design that will grab your audience’s attention. Our in-house mailing department can handle any of your direct-mail postcard needs. Contact us for more information on our design services and postcards printing.

Want to reach specific segments of your target market? With our digital printing, you no longer have to print large quantities of postcards with a general message. Customize your message on each postcard, with different images, text or other data. This will improve your response rate and provide higher returns on investment. Short-run postcard printing offers the same great quality postcards as offset printing, while providing the flexibility of highly targeted, variable data postcards.